WhatVest was born from campfire conversations, long winters, and the belief that the best stories happen outside.
We come from a culture built by dreamers, dirtbags, guides, athletes, artists, and adventurers who chose powder days over convention and experience over comfort.
We believe gear should do more than perform. It should tell a story. It should express who you are. It should accompany you on the journeys that shape your life.
We build products that blend craftsmanship, creativity, and function because the mountains deserve more than disposable gear, and the people who explore them deserve gear as unique as their adventures.
We celebrate friendship, freedom, artistry, and the pursuit of joy.
We're here for the travelers, the creators, the rule-benders, and the lifelong seekers.
Have fun. Don't take yourself too seriously.
See you in the mountains.
WhatVest. Wear Your Story.
Nadia Burton has been involved in the ski industry for over 25 years. She skied competitively- both in park and big mountain- throughout her twenties based out of Jackson Hole, Wyoming. Her experience in the ski industry spans from athlete to cat ski guide to helping run base operations for heli ski operations in Alaska. Nadia has been designing, sewing and manufacturing goods since 2014 and runs her business splitting her time between Laramie, Wyoming and Steamboat Springs, Colorado. Watch Nadia skiing Alaska.
Popping out of the womb wearing a PFD, Josh Burton was born and raised on the river. He hails from the Nantahala River zone in Western North Carolina and has guided on rivers throughout the US and Canada. A longtime Steamboat local, you can find Burton shredding on a snowboard or skis and you can't miss his big blond mustache and huge smile.
Designer, artist, sewist and humble skateboarder.
Industrial Sewist, guitarist, upcyclist, tennis champion.
At Big Hollow Designs and WhatVest we are committed to reducing our carbon footprint and contributing to the betterment of our world as a whole. Annually we contribute one percent of our profits to environmental non-profit organizations. A portion of our technical fabrics are made from recycled plastic bottles and/or manufactured in the USA. We reuse and recycle materials in the creation of our custom apparel whenever possible. We are close to achieving zero waste in our production fiber studio as all our fabric scraps are used to fill dog beds.
