February 27, 2018

It’s the little things that light up my days running Big Hollow. Like a few months back when I was at this hole-in-the wall thrift store in rural North Carolina and I came across a bin filled with a dozen or so vintage eagle t-shirts. Now some would think wow, who’d be crazy enough to own this many eagle t-shirts? Me is the answer. In my world this was a moment of heaven-sent glory, a thrift store score of momentous proportions, and an streak of luck I will never forget. Or the time Laura Francis and I were on one of our serious (up at 6am, coffee made, strategized map in hand) saturday morning garage sale missions when we showed up to the home of a 95 year old couple who had once owned a square dancing costume shop. Fourteen sparkle dresses and ten tutus later, we walked away laughing still to this day.

It’s the late night design and dance sessions with the love of my life, making lifelong friends with the people who embrace our goods, the traveling, the hardwork, and so much more that make Big Hollow what it is today. I'm learning more now than ever before about the organic nature of building a brand and the power of community support. I’m learning to embrace the ebb and flow of the design process, the challenges of running a business on my own terms, and I'm continually encouraging myself to think outside the box without fear. I’m learning to be a good mentor and leader to the people who work for me and I’m learning a whole lot more than I care to about Instagram. And all said, I couldn’t be happier. For the first time in my life I work 80 hours a week and don’t for a moment feel like its work. But alas, I couldn’t do any of this without my friends, family and supporters from around the world believing in me and appreciating the goods we make.  So stay tuned. I’d like to share with you our next thrift store score and the products we create from it, our stories from the road as we’re visiting new places, discovering incredible new music, and meeting folks from around the world like you who dig our style. Thanks for visiting our site and we’ll see you soon. 

Sizing Charts

WhatVest Sizing Chart:

Please remember you will be wearing layers under your WhatVest. If you are on the cusp in sizing we recommend sizing UP! 

2021-2022 WhatVest Sizing Chart:



Extra Small 4'9" - 5'5" / 90lbs - 145lbs

5'4" - 5'9" /  120lbs - 180lbs


5'9" - 6'2"  /  160lbs - 220lbs

Custom WhatVest Sizing Chart:

Extra Small 4'9" - 5'5" / 90lbs - 145lbs
Small 5'4" - 5'7" / 120lbs - 160lbs
Medium 5'7" - 5'10" / 150lbs - 180lbs
Large 5'10" - 6'2" / 160lbs - 210lbs
Extra Large 6' - 6'2" / 200lbs - 230lbs
Extra Extra Large Tall 6'3" - 6'6" / 230lbs - 300lbs

WhatVest Care Instructions:

River Skirt Sizing Chart:

2 22-26" 30-34"
4 26-28" 32-36"
6 26-30" 34-38"
8 27-32" 36-40"
10 28-34" 38-42"
12 29-36" 40-44"